As technology companies embark for the latest trends these days, there is a deep sense that making devices smaller, more efficient and less costly is not the only thing in talks at the boardroom and sales pitches.

Environmentally-oriented practices and products do well as brands compete for their piece of the market share. Take a look at Apple, for example, with their billion-dollar infrastructure, based on a product line of devices that boasts to be in the vanguard of reducing the environmental footprint as updated products roll out.

A point of attraction for the potential consumers has become not only the degree of sleekness, design-waviness and efficiency of the product, but how the company deals with the impact that such products have on the sustainability of the environment.

The value of the commitment to protecting the earth has become a sales point that increasingly makes the difference for the consumer to make purchasing choices. This point seems to extend to other non-technology companies, as well.

Many media and newspaper publication have become “green” or paperless in the last ten years. As society revolves around the internet and electronic devices as a source of information, media companies have learned to capitalize the market by saying “good-bye” to paper waste, and implementing more virtual ways to spread their communication.

As environmental issues become front and center, a well-recycled local coffee shop, for example, can also attract more customers due to cleaner recycling and waste management practices. Take Lindsay McCunn, an environmental expert who treasures working at a clean-to-the-environment coffee shop.

The newer generations want more than products. They want clean practices. And there is only one way to give them what they want: good waste management practices. There will come a day that environmentally-friendly practices will become every-day numbers in relation to financial prosperity, if they aren’t already.