The popularity system as we know it is going down. Why? Profits. Be assured it is not because of mental health.
Basically, the big internet giants want to decide what shows up as “popular” on the platforms.
We always knew that the data science of profits would eventually take over and, now, you will now be catered only posts and videos that are conducive to profits, especially advertising revenue.
For example, Facebook will decide to push to the top of the feed a post of your friend riding his shiny new bike, right before a bike ad will show up.
On YouTube, you will see videos of featured products, or, better yet, the ones that feature two to three ads within them. Non-monetized videos will rarely show up anymore, even when you carefully search for them with precise keywords.
This is going to be the new world of internet media, where platforms will become heavy-handed media content editors, just like newspapers, radio broadcasters, or TV stations.
Content providers will become slaves to the new rules if they want to still receive money from advertising, trumping on the creative, educational, or entertaining value of their content.
The formerly known “user-driven” platforms will eventually be controlled by the corporate conglomerates when it comes to media content and the importance of popularity and user experience will be kept to the minimum.
These decisions will build an environment of pay-per-post reality, where people who rely on social media for informational or promotional purposes will be overwhelmed with the difficulty of a fair shot on the platforms.
Unless you know what you’re doing, or hire an ad company (or pay for ads), you will be left in the eternal waiting room of visibility.
#socialmedia #marketing #commercialphotography #entrepreneur #media #newsmedia #google #facebook #youtube #twitter #amazon #advertising #socialmediamarketing