Nurture your inner self because it fuels your outcome.
Nurture Your Inner Self
Discovering the 3 Keys to Success They Did Not Teach You in College
A Three-Part Audio Series
With Ali Master, Partner, Ernst & Young LLP
Best-Selling Author of Beyond The Golden Door
Ali is a serial intrapreneur with a passion for building new services and inclusive teams. Based in Dallas, Ali has been a successful partner for the past 17 years with EY’s tax practice and is a member of EY’s U.S. partner council. Ali presently leads EY’s Workforce Services Vertical that assists global corporations manage their HR risks and costs.
In this role, Ali has advised some the largest employers on the globe. Ali is also the best-selling author of Beyond the Golden Door. He is a dad, husband, church leader, and keynote speaker. Learn more at: www.alimaster.com.
$19.95
WHAT’S INCLUDED:
LEARNING PLAYLIST
3 Keys to Success at Work
- Key 1: Audio Duration (24:32)
- Key 2: Audio Duration (27:18)
- Key 3: Audio Duration (27:28)
- Total Streaming Audio Duration (1 Hour 19 Minutes)
- PDF Transcript Downloadable for Each Key
- Downloadable Certificate of Achievement
Featuring Ali Master, Best-Selling Author of Beyond The Golden Door: Seeing the American Dream Through an Immigrant’s Eyes
Through the Eyes of an American Immigrant & Former Muslim
Americans need a fresh reminder of the amazing nation they have and the power of liberties I see so often taken for granted.
Ali Master
He should know about the American Dream. He’s lived it for over 30 years, coming to the United States as a college student from Pakistan, rising to become a successful high-level executive at Ernst & Young, marrying an American and raising four children, and embracing Christianity over his birth faith as a Muslim. He cherishes the freedoms found in the United States and has written a book, Beyond the Golden Door, to inspire and empower all Americans to fall back in love with their country.
“I have witnessed a decline in the very values that make America a great and free nation,” he adds. “Lady Liberty’s torch still burns, but her light has dimmed. Few in America appreciate the powerful slogan, ‘freedom isn’t free.’ Fewer still comprehend the full impact of those freedoms, having never lived without them.”
He believes that those who embody the American Dream begin with courage and the willingness to do what it takes to preserve freedom, not only on our own soil—but also beyond it.
“The fruits of freedom are not harvested without risk,” writes Master. “Which is riskier, to accept an arranged marriage or to seek out one true love, knowing you risk rejection? Is it riskier to hold onto a status-quo job you don’t enjoy or start your own business knowing more than 50% fail? Is it safer to blindly follow your parents’ faith or walk into a new place of worship where that faith may be challenged? Risk and the American Dream go hand in hand.”
His book outlines the five freedoms he believes are the most precious, including:
Freedom to Fail – everyone deserves a second chance after failing.
Freedom to Love – our culture encourages us to choose the one we want to love for life.
Freedom of Religion – we can embrace our faith free of persecution.
Freedom to Build – anyone can pursue being an entrepreneur or an intrapreneur.
Freedom to Self-Govern – we all should vote and participate in our governance.
“Those who make the most of these freedoms and achieve their American Dream are the ones who are willing to pursue that dream with unabashed passion, perseverance, hard work, and individual responsibility,” writes Master. “They don’t wait around for the government to lend a hand. Instead, appreciating the good soil in which they find themselves, they seize the opportunity, not only for themselves, but also their families and their communities. They become true Americans, respecting and celebrating its traditions and values.”
He hopes his journey inspires others to safeguard these precious freedoms. And what a journey he has had. Beyond the Golden Door is a memoir that reveals the many obstacles Master had to overcome on his road to finding happiness, prosperity, and peace here. Coming from 1986 Pakistan, a Muslim nation with arranged marriages, widespread corruption, bribe-based businesses, and severe limits on free speech, Master endured culture shock. He measured all of America by his limited view of the world that came from watching TV shows like Dallas, and from reading Archie Comics.
His first few years in the States were challenging. In debt while attending a college thousands of miles from his family and friends, he worked at McDonald’s. He started to date white women out of his faith, and one relationship with a co-dependent woman led him to slash his wrist. But he rebounded and learned to assimilate and eventually fell in love with a woman who turned him onto pursuing a relationship with Christianity. She would become his wife.
In his book, Master poignantly shares with us:
- What it was like to be a former Muslim living in America on 9/11.
- Some dark secrets that he learned of his birth mom’s tragic death caused from labor—and an uncle (who turned out to be his dad) who died in a tragic motorcycle accident when he was a teen.
- How he overcame the challenges of thriving as an immigrant to live the American Dream.
- Which freedoms we should all cherish and embrace.
- The close connection between our free government and religion.
“It’s easy to talk about freedom” says Master. “But unless someone has lived in a world that suffocates freedom, it’s difficult to appreciate the liberty found in America.”
Beyond the Golden Door is an engaging story of a Muslim immigrant who discovers five transformational freedoms. He shows how these freedoms stand in stark contrast to the third-world life he left behind. Master infuses readers, through personal stories and an insightful perspective, with what it means to be an entrepreneur, a patriot, and a passionate risk-taker. His positive, empowering message comes across as genuinely heartfelt and authentic.
Master has a timely message as our nation debates the limits of immigration, the opportunities of capitalism, and the role of faith in our society. Beyond the Golden Door illuminates readers to show them how they can preserve their precious freedoms and contribute to the nation’s legacy—as well as meet the deeper challenge of considering their own life journey.
Publication Data: Beyond the Golden Door: Seeing the American Dream Through an Immigrant’s Eyes (Morgan James Publishing, July 2019, Trade Paper, 212 pages, ISBN: 9781642792850, $17.95) by Ali Master.
Contact Information:
MEDIA CONNECT
Brian Feinblum
212-583-2718
Email Brian
Will your message be heard on social media? Will your marketing posts be seen?
The popularity system as we know it is going down. Why? Profits. Be assured it is not because of mental health.
Basically, the big internet giants want to decide what shows up as “popular” on the platforms.
We always knew that the data science of profits would eventually take over and, now, you will now be catered only posts and videos that are conducive to profits, especially advertising revenue.
For example, Facebook will decide to push to the top of the feed a post of your friend riding his shiny new bike, right before a bike ad will show up.
On YouTube, you will see videos of featured products, or, better yet, the ones that feature two to three ads within them. Non-monetized videos will rarely show up anymore, even when you carefully search for them with precise keywords.
This is going to be the new world of internet media, where platforms will become heavy-handed media content editors, just like newspapers, radio broadcasters, or TV stations.
Content providers will become slaves to the new rules if they want to still receive money from advertising, trumping on the creative, educational, or entertaining value of their content.
The formerly known “user-driven” platforms will eventually be controlled by the corporate conglomerates when it comes to media content and the importance of popularity and user experience will be kept to the minimum.
These decisions will build an environment of pay-per-post reality, where people who rely on social media for informational or promotional purposes will be overwhelmed with the difficulty of a fair shot on the platforms.
Unless you know what you’re doing, or hire an ad company (or pay for ads), you will be left in the eternal waiting room of visibility.
#socialmedia #marketing #commercialphotography #entrepreneur #media #newsmedia #google #facebook #youtube #twitter #amazon #advertising #socialmediamarketing
Getting the Most Out of Your One-Time-Offers
One time offers are a great way to increase the money you make from each offer. You can get people to agree to purchase a product from you at a lower price that’s only available right that second, making the sale a bit easier.
This is a good way to increase the amount of your sale since they’re already in buying mode. A One Time Offer is shown right after the customer clicks the Buy button. But before they checkout, the OTO is presented for them to consider.
One time offers are a very good way to give customers more value. It’s less expensive than the product would normally be, giving your customers the opportunity to grab another great deal from you while they already have their credit card out.
Another great way to offer additional value is to trade OTOs with other marketers. For example, if you have a product that complements another marketer’s product (and vice versa), then each of you would present the other’s products to your customers as the OTOs, either sharing the revenue or giving the owner 100% in exchange for a reciprocal arrangement.
If you can’t find someone who will JV with you on an OTO offer, you can try to find someone with an affiliate program who will allow you to offer their product as an OTO at a discount. Simply tell them you expect a good volume of sales and you’d like to offer their product at a slight discount.
You probably won’t be able to land a deal like this unless you can prove you can do a large volume of business, because it would mean setting up a special sales page (or at least setting up a coupon code that could be easily tracked with your affiliate ID).
The best OTOs are usually very difficult to say no to. They offer exceptional value at a very special price. There are three separate types of one time offers. One is usually an upgrade to the first product, such as a more comprehensive version of it.
The second could be a coaching program that takes the ideas of the product and offers them in a one-on-one coaching system. And the third could be a turnkey solution that goes along with the product you sold. For example, if you’ve sold an eBook about making money with AdSense, you could offer a package of AdSense templates as the OTO.
Membership sites can also have OTOs. When someone joins your membership site, you could offer them an upgrade to a higher access level. Let’s say you have two access levels – silver and gold.
The silver level typically costs $50 per month, and the gold level costs $100 per month. You could offer anyone who joins at the silver level an upgrade to gold for only $25 more, at $75 per month – a $25 savings off of the normal gold level price. You can also offer one-on-one coaching as an OTO for membership sites. Since memberships are already a monthly fee, coaching is a perfect complement to many membership sites.
Make sure you test your one time offers just like you test any part of your sales copy or site performance. Replace the offers and see which ones convert better and then tweak that offer until it performs as well as it can.
Integrated Marketing
We design and lead outcome-driven, results-oriented marketing strategies.
Integrated marketing campaigns are the wheels that keep successful businesses moving towards consistently increasing profit targets. These outcome-driven campaign design plans ensure that the marketing message is consistently received by the greatest possible number of people in the target market.
At Market Gazelle, we create and combine different media, like print/broadcast and multimedia advertising, public relations, direct marketing, email, social media, digital and in-store promotions, throughout multiple stages in a promotional campaign.
With an integrated approach, customers see your product or service across all media channels in the same consistent way, building trust and receiving the main message more effectively. This consistency of message causes sales to skyrocket through your product lineup.
#marketing #socialmedia #socialmediamarketing #onlinemarketing #advertising
Environmentally-oriented practices are very attractive to customers
Environmentally-oriented practices are very attractive to customers
As technology companies embark for the latest trends these days, there is a deep sense that making devices smaller, more efficient and less costly is not the only thing in talks at the boardroom and sales pitches.
Environmentally-oriented practices and products do well as brands compete for their piece of the market share. Take a look at Apple, for example, with their billion-dollar infrastructure, based on a product line of devices that boasts to be in the vanguard of reducing the environmental footprint as updated products roll out.
A point of attraction for the potential consumers has become not only the degree of sleekness, design-waviness and efficiency of the product, but how the company deals with the impact that such products have on the sustainability of the environment.
The value of the commitment to protecting the earth has become a sales point that increasingly makes the difference for the consumer to make purchasing choices. This point seems to extend to other non-technology companies, as well.
Many media and newspaper publication have become “green” or paperless in the last ten years. As society revolves around the internet and electronic devices as a source of information, media companies have learned to capitalize the market by saying “good-bye” to paper waste, and implementing more virtual ways to spread their communication.
As environmental issues become front and center, a well-recycled local coffee shop, for example, can also attract more customers due to cleaner recycling and waste management practices. Take Lindsay McCunn, an environmental expert who treasures working at a clean-to-the-environment coffee shop.
The newer generations want more than products. They want clean practices. And there is only one way to give them what they want: good waste management practices. There will come a day that environmentally-friendly practices will become every-day numbers in relation to financial prosperity, if they aren’t already.
How Emotional Words Will Make You Money
Integrated Marketing Web Design
These words will add sales punch and emotion to describe your merchandise or sales offer. Try to use some of the following words to draw emotion to your copy. Used alone or with other words, emotional words like these touch a special core in your customers’ minds. They have been selected from successful, profit-making ads.
Absolutely
Amazing
Approved
Attractive
Authentic
Bargain
Beautiful
Better
Big
Colorful
Colossal
Complete
Confidential
Crammed
Delivered
Direct
Discount
Easily
Endorsed
Enormous
Excellent
Exciting
Exclusive
Expert
Famous
Fantastic
Fascinating
Fortune
Full
Genuine
Gift
Gigantic
Greatest
Guaranteed
Helpful
Highest
Huge
Immediately
Improved
Informative
Instructive
Interesting
Largest
Latest
Lavishly
Liberal
Lifetime
Limited
Lowest
Magic
Mammoth
Miracle
Noted
Odd
Outstanding
Personalized
Popular
Powerful
Practical
Professional
Profitable
Profusely
Proven
Quality
Quickly
Rare
Reduced
Refundable
Remarkable
Reliable
Revealing
Revolutionary
Scarce
Secrets
Security
Selected
Sensational
Simplified
Sizable
Special
Startling
Strange
Strong
Sturdy
Successful
Superior
Surprise
Terrific
Tested
Tremendous
Unconditional
Unique
Unlimited
Unparalleled
Unsurpassed
Unusual
Useful
Valuable
Wealth
Weird
Wonderful
Personal Touch
Market Gazelle thrives to provide outstanding personal, customer-centered, integrated marketing and brand development, web content design services to professionals, small businesses, youth programs, artists, religious organizations, and independent business agents.
Market Gazelle draws on the experience and education of our top brand messaging and marketing professionals, who have academic and on-the-job experience in business management and web content design. This comprehensive background provides the skills necessary to support your business operations, achieve your business goals, and manage the technical aspects of an internet-driven business, and the design and development of products for our clients.
Expert Knowledge
Market Gazelle draws on the experience and education of our top marketing and brand development professionals, who have academic and on-the-job experience in business management and web content design. This comprehensive background provides the skills necessary to support business operations, dealing with all technical aspects of an internet-driven business environment, and the design and development of products and services for our clients.
