These words will add sales punch and emotion to describe your merchandise or sales offer. Try to use some of the following words to draw emotion to your copy. Used alone or with other words, emotional words like these touch a special core in your customers’ minds. They have been selected from successful, profit-making ads.

Absolutely
Amazing
Approved
Attractive
Authentic
Bargain
Beautiful
Better
Big
Colorful
Colossal
Complete
Confidential
Crammed
Delivered
Direct
Discount
Easily
Endorsed
Enormous
Excellent
Exciting
Exclusive
Expert
Famous
Fantastic
Fascinating
Fortune
Full
Genuine
Gift
Gigantic
Greatest
Guaranteed
Helpful
Highest
Huge
Immediately
Improved
Informative
Instructive
Interesting
Largest
Latest
Lavishly
Liberal
Lifetime
Limited
Lowest
Magic
Mammoth
Miracle
Noted
Odd
Outstanding
Personalized
Popular
Powerful
Practical
Professional
Profitable
Profusely
Proven
Quality
Quickly
Rare
Reduced
Refundable
Remarkable
Reliable
Revealing
Revolutionary
Scarce
Secrets
Security
Selected
Sensational
Simplified
Sizable
Special
Startling
Strange
Strong
Sturdy
Successful
Superior
Surprise
Terrific
Tested
Tremendous
Unconditional
Unique
Unlimited
Unparalleled
Unsurpassed
Unusual
Useful
Valuable
Wealth
Weird
Wonderful